Smart Roads Promotional Video

Video type: Promotional video

Director: Lev Tsivian

Casting Director: Lev Tsivian

Videography: Lev Tsivian

Producer: Katerina Simonova

Location: All over GTA

Production Company: Yellow Colibri

Video production services: Concept development, Talent Sourcing, Production, Post production

About Promo Video:

When our client was looking for a corporate video production company in Toronto, his main priority was finding a producer who can shoot and direct a staged video with actors, since he already had a script prepared.

Because we have the strong skills to successfully complete this task, the client has decided to hire us and never regretted his choice with it.
We helped him turn his text into a storyboard and added some additional points on top of his script, because as professionals in the film industry, we knew how to turn the text into strong visuals that are going to be appealing to the viewers.

After that we discussed and determined the types of characters for each role and started to search for the right candidates using talent database.
Once we’ve found several candidates that match the ideal role descriptions, we hosted auditions and finally made up our mind regarding who is the right person to play each role.

The main idea of the video was to really briefly explain a product that didn’t exist yet on the market, therefore nobody ever used this product before and we weren’t able to use real people that already have experience with the app. That’s why a staged video with the actors was the right decision to make.
Another way of showing something that still doesn’t exist is using animation. However because our client was going to use this video as a kickstarter video to crowd fund his startup, we decided that the video should be more appealing than just an explainer video, therefore we chose real characters.
In addition to that, we wanted to show the viewers that this app is not just a dream you can animate, but it is much more real.

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