Musical Arts Academy
Video type: Promotional video, documentary film
Director: Lev Tsivian
Location: Etobicoke, On (Greater Toronto Area)
Production Company: Yellow Colibri
Video production services: Concept development, Production, Post production
About Promo Video:
In this video, our client came to us to assist them showcase their classic approach to music at the Musical Arts Academy. The goal was to attract potential students who want to enter the wonderful world of classical music.
To show this, we decided to make this video slow-paced. Our approach corresponds to the mood of classical music and the overall atmosphere of the Academy.
We decided not to turn this video into a typical advertisement, but to make it more of a “behind the doors” documentary-style video to capture the internal life of the Academy. This will enable the viewers to feel the atmosphere, listen to the teachers and parent’s sincere opinions about the Academy before making their decision whether or not to enroll their kids.
The lessons and interviews parts took two evenings to shoot, according to the Academy schedule. On the third day, we concentrated on the concert part, because part of the Academy’s aim is to prepare the students to compete at the highest level, making them successful musicians who can perform worldwide.