Medieval Martial Arts
Video type: Promotional video
Director: Lev Tsivian
Videography: Lev Tsivian
Location: King City, On (Greater Toronto Area)
Production Company: Yellow Colibri
Video production services: Concept development, Talent Sourcing, Production, Post production
About Promo Video:
In this promotional video, our client approached us to assist them find new team members by emphasizing that being in a team is not easy but requires some commitment. Our clients have complained that the majority of people want to join the team for cardio, fun, and to have a good time, which is not the goal. The Scallagrims team is posed to compete for international contests and win titles; therefore, they need only serious and competitive members.
To show how hard the training is, we invited two strong individuals – male and female, who are active in different sports, to show how challenging it is for them to undergo the training process.
Although the pace of the video is dynamic, it came out quite lengthy because it consists of different training sections. Furthermore, we also added some interviews and comments from the team members to enable the viewers understanding of the goal of the team. However, because we’ve added the intrigue at the beginning of the video to ascertain whether the new guys will survive the training, we knew that people will be glued to watch the entire video and not quit watching mid-way.